研究領域
廠商行銷策略分析
廠商競爭策略分析
通路成員策略互動分析
廠商競爭策略分析
通路成員策略互動分析
期刊論文
Pei-wen Fu, Chi-Cheng Wu*, and Yung-Jan Cho(2016), “Parent-protecting advertising in product line extensions: Role of communication strategy, message type and extension type,” Computers in Human Behavior, Published online: Oct 2016.
Yi-Fen Liu and Chi-Cheng Wu* (2015), “Parent-protecting advertising in product line extensions: Role of communication strategy, message type and extension type,” Journal of Marketing Communications, Published online: 11 Jun 2015.
Chi-Cheng Wu* ,Ying-Ju Chen, and Yung-Jan Cho (2013), "Nested Network Effects in Online Free Games with Accessory Selling," Journal of Interactive Marketing, Vol. 27, pp158-171. [SSCI]
Gangshu Cai, Ying-Ju Chen, Chi-Cheng Wu* , Lu Hsiao (2013), “Probabilistic Selling, Channel Structure, and Supplier Competition, “ Decision Sciences , Vol. 44(2), pp267-296. [SSCI]
卓雍然、吳基逞、與傅珮雯(2012) , 「邁向四十週年的成長策略─中國鋼鐵公司」,中山管理評論,第20卷第1期,頁65-92。[TSSCI]
Chi-Cheng Wu , Yi-Fen Liu, Ying-Ju Chen, and Chih-Jen Wang (2012), ”Consumer responses to price discrimination: Discriminating bases, inequality status, and information disclosure timing influences," Journal of Business Research, Vol . 65(1), pp 106-116, [SSCI]
Chih-Jen Wang, Ying-Ju Chen, and Chi-Cheng Wu* (2011), “Advertising Competition and Industry Channel Structure,” Marketing Letters , Vol. 22(1), pp 79-99 [SSCI]
吳基逞、汪秩仁*、與郭怡君(2010),「衝動性購買行為之購後情緒研究」,中山管理評論,第18卷第3期,頁647-683。[TSSCI]
Chi-Cheng Wu, Ying-Ju Chen, Chih-Jen Wang (2009), “Is Persuasive Advertising Always Combative in a Distribution Channel?” Marketing Science , Vol. 28(6), pp1157-1163. [SSCI]
Shan-Yu Chou and Chi-Cheng Wu* (2006), “Commentary on ``Is Having More Channels Really Better? A Model of Competition among Commercial Television Broadcasters'',” Marketing Science , Vol. 25(5), pp538- 542. [SSCI]
Meng-Hsun Shih, Hsien-Tang Tsai, Chi-Cheng Wu , and Chung-Han Lu (2006), “A Holistic Knowledge Sharing Framework in High-Tech Firms: Game and Co-opetition Perspectives,” International Journal of Technology Management , Vol. 36(4), pp354-367. [SSCI]
Chi-Cheng Wu and Chih-jen Wang (2005), “A Positive Theory of Private Labels: The Strategic Role of Private Labels in Duopoly National Brand Markets,” Marketing Letters , Vol. 16(2), pp 143-161. [ SSCI]
* Corresponding author
Yi-Fen Liu and Chi-Cheng Wu* (2015), “Parent-protecting advertising in product line extensions: Role of communication strategy, message type and extension type,” Journal of Marketing Communications, Published online: 11 Jun 2015.
Chi-Cheng Wu* ,Ying-Ju Chen, and Yung-Jan Cho (2013), "Nested Network Effects in Online Free Games with Accessory Selling," Journal of Interactive Marketing, Vol. 27, pp158-171. [SSCI]
Gangshu Cai, Ying-Ju Chen, Chi-Cheng Wu* , Lu Hsiao (2013), “Probabilistic Selling, Channel Structure, and Supplier Competition, “ Decision Sciences , Vol. 44(2), pp267-296. [SSCI]
卓雍然、吳基逞、與傅珮雯(2012) , 「邁向四十週年的成長策略─中國鋼鐵公司」,中山管理評論,第20卷第1期,頁65-92。[TSSCI]
Chi-Cheng Wu , Yi-Fen Liu, Ying-Ju Chen, and Chih-Jen Wang (2012), ”Consumer responses to price discrimination: Discriminating bases, inequality status, and information disclosure timing influences," Journal of Business Research, Vol . 65(1), pp 106-116, [SSCI]
Chih-Jen Wang, Ying-Ju Chen, and Chi-Cheng Wu* (2011), “Advertising Competition and Industry Channel Structure,” Marketing Letters , Vol. 22(1), pp 79-99 [SSCI]
吳基逞、汪秩仁*、與郭怡君(2010),「衝動性購買行為之購後情緒研究」,中山管理評論,第18卷第3期,頁647-683。[TSSCI]
Chi-Cheng Wu, Ying-Ju Chen, Chih-Jen Wang (2009), “Is Persuasive Advertising Always Combative in a Distribution Channel?” Marketing Science , Vol. 28(6), pp1157-1163. [SSCI]
Shan-Yu Chou and Chi-Cheng Wu* (2006), “Commentary on ``Is Having More Channels Really Better? A Model of Competition among Commercial Television Broadcasters'',” Marketing Science , Vol. 25(5), pp538- 542. [SSCI]
Meng-Hsun Shih, Hsien-Tang Tsai, Chi-Cheng Wu , and Chung-Han Lu (2006), “A Holistic Knowledge Sharing Framework in High-Tech Firms: Game and Co-opetition Perspectives,” International Journal of Technology Management , Vol. 36(4), pp354-367. [SSCI]
Chi-Cheng Wu and Chih-jen Wang (2005), “A Positive Theory of Private Labels: The Strategic Role of Private Labels in Duopoly National Brand Markets,” Marketing Letters , Vol. 16(2), pp 143-161. [ SSCI]
* Corresponding author
科技部計畫
計畫名稱:大數據分析技巧應用於顧客生命週期價值管理之研究
(105-2410-H-110 -025 -MY3),擔任工作:主持人
起迄年月:2016/08/01~2019/07/31
計畫名稱:行銷科學領域熱門議題之趨勢分析
(105-2634-F-110 -001 -),擔任工作:主持人
起迄年月:2016/08/01~2019/07/31
計畫名稱:勞工薪資之趨勢研究:巨量資料應用分析--勞工薪資之趨勢研究:巨量資料應用分析
(105-2634-H-110 -001),擔任工作:共同主持人
起迄年月:2016/08/01~2019/07/31
計畫名稱:消費者後悔趨避對廠商行銷策略的影響
(NSC 102-2628-H-110 -003 -MY3), 擔任工作:主持人
起迄年月:2013/08/01~2016/07/31
計畫名稱:家族企業經營管理之研究:台灣經驗分析--子計畫七:台灣家族企業家族故事對消費者體驗價
值影響之研究
(NSC 101-2420-H-110-003-SS2),擔任工作:主持人
起迄年月:2012.01.01~2013.12.31
計畫名稱:零售商延長保固策略對製造保固策略與通路利潤影響之研究
(NSC 100-2628-H-110-006-MY2),擔任工作:主持人
起迄年月:2011.08.01~2013.07.31
計畫名稱:旅遊業中隱藏資訊商品之策略效果分析
(NSC 98-2410-H-110 -009 -MY2),擔任工作:主持人
起迄年月:2009.08.01~2011.07.31
計畫名稱:製造商最適折價券策略與垂直產品線設計
(NSC 96-2416-H-110 -011 –MY2),擔任工作:主持人
起迄年月:2007.08.01~2009.07.31
計畫名稱:向下產品線延伸做為阻絕進入策略之可能性探討
(NSC 95-2416-H-110 -016 -),擔任工作:主持人
起迄年月:2006.08.01~2007.07.31
計畫名稱:雙重折價券理論:策略互動觀點
(NSC 93-2416-H-110-016-),擔任工作:主持人
起迄年月:2004.08.01~2005.07.31
計畫名稱:共同零售商下,製造商最適產品線設計之研究
(NSC 92-2416-H-110-015-),擔任工作:主持人
起迄年月:2003.08.01~2004.07.31
(105-2410-H-110 -025 -MY3),擔任工作:主持人
起迄年月:2016/08/01~2019/07/31
計畫名稱:行銷科學領域熱門議題之趨勢分析
(105-2634-F-110 -001 -),擔任工作:主持人
起迄年月:2016/08/01~2019/07/31
計畫名稱:勞工薪資之趨勢研究:巨量資料應用分析--勞工薪資之趨勢研究:巨量資料應用分析
(105-2634-H-110 -001),擔任工作:共同主持人
起迄年月:2016/08/01~2019/07/31
計畫名稱:消費者後悔趨避對廠商行銷策略的影響
(NSC 102-2628-H-110 -003 -MY3), 擔任工作:主持人
起迄年月:2013/08/01~2016/07/31
計畫名稱:家族企業經營管理之研究:台灣經驗分析--子計畫七:台灣家族企業家族故事對消費者體驗價
值影響之研究
(NSC 101-2420-H-110-003-SS2),擔任工作:主持人
起迄年月:2012.01.01~2013.12.31
計畫名稱:零售商延長保固策略對製造保固策略與通路利潤影響之研究
(NSC 100-2628-H-110-006-MY2),擔任工作:主持人
起迄年月:2011.08.01~2013.07.31
計畫名稱:旅遊業中隱藏資訊商品之策略效果分析
(NSC 98-2410-H-110 -009 -MY2),擔任工作:主持人
起迄年月:2009.08.01~2011.07.31
計畫名稱:製造商最適折價券策略與垂直產品線設計
(NSC 96-2416-H-110 -011 –MY2),擔任工作:主持人
起迄年月:2007.08.01~2009.07.31
計畫名稱:向下產品線延伸做為阻絕進入策略之可能性探討
(NSC 95-2416-H-110 -016 -),擔任工作:主持人
起迄年月:2006.08.01~2007.07.31
計畫名稱:雙重折價券理論:策略互動觀點
(NSC 93-2416-H-110-016-),擔任工作:主持人
起迄年月:2004.08.01~2005.07.31
計畫名稱:共同零售商下,製造商最適產品線設計之研究
(NSC 92-2416-H-110-015-),擔任工作:主持人
起迄年月:2003.08.01~2004.07.31